Visual Identity DesignLaajuus (10 cr)

Objective

The student
• knows the factors affecting the design of the look and understands their importance in the formation of the visual identity
• knows how to design functional, sustainable overall looks for the target group
• knows how to use and apply their knowledge of graphic design and typography in practice
• knows how to choose appropriate design tools and materials
• knows the production process of graphic design and knows how to produce a printable file
• knows copyright legislation
• understands the key themes of sustainable development related to the designer's job description and production process.

Content

• History and basics of logo design
• Deepening and utilizing graphic design and typography skills in practice
• Visual appearance as part of the company/event identity
• Brand building and management
• Visual guidance
• Sustainable design
• Presentation planning and execution
• Producing production-ready files
• Copyright legislation

Qualifications

Basics of Graphic Design and Technical Capabilities, Typography, Motion Graphics

Assessment criteria, satisfactory (1)

The student
• knows the factors affecting the design of the look and understands their meaning
• understands the central content of the design project and knows how to implement it
• knows how to choose appropriate design tools and understands the graphic production process to the extent required by the design work
• understands the meaning of copyright legislation from a designer's point of view
• knows how to work both independently and as a member of a group
• knows how to present the material they have produced.

Assessment criteria, good (3)

The student
• knows the factors affecting the design of the look and understands their meaning
• knows how to implement an image project while respecting the assignment
• knows how to choose appropriate design tools and materials and controls the graphic production process to the extent required by the design work
• knows copyright legislation, understands its meaning and knows how to use it in their design work
• knows how to work both independently and as a member of a group
• knows how to present the material they have produced in a visually interesting way.

Assessment criteria, excellent (5)

The student
• has a deep knowledge of the factors affecting the design of the look and understands their importance
• knows how to carry out an image project analytically and creatively while respecting the assignment
• knows how to choose appropriate design tools, materials and channels
• manages the graphic production process to the extent required by the design work
• knows copyright legislation, understands its meaning and knows how to use it in their design work
• knows how to work smoothly both independently and as a member of a group
• knows how to present the material they have produced in a believable and visually interesting way.

Assessment criteria, approved/failed

The student
• knows the factors affecting the design of the look and understands their meaning
• understands the central content of the design project and knows how to implement it
• knows how to choose appropriate design tools and understands the graphic production process to the extent required by the design work
• understands the meaning of copyright legislation from a designer's point of view
• knows how to work both independently and as a member of a group
• knows how to present the material they have produced.