AdvertisingLaajuus (5 cr)

Objective

The student knows the basics of advertising design and understands the principles of strategic campaign planning.

Content

The course introduces the students to the history of advertising, concept and campaign planning.

Qualifications

Basics of Graphic Design and Digital Media Publishing

Assessment criteria, satisfactory (1)

The student
• understands the basics of advertising planning as well as the principles of concept and campaign planning
• is able to plan advertising satisfactorily.

Assessment criteria, good (3)

The student
• masters the key principles of advertising planning and concept and campaign planning
• is able to design effective advertising taking into account the target group
• is able to take into account the ethical principles of advertising in their design work.

Assessment criteria, excellent (5)

The student
• has an excellent command of the principles of advertising design, concept and campaign planning
• is able to plan and implement insightful and rationally targeted advertising
• is able to take into account the ethical principles of advertising in their design work.

Assessment criteria, approved/failed

The student
• understands the basics of advertising planning as well as the principles of concept and campaign planning
• is able to plan advertising satisfactorily.