Trends and Brand StrategiesLaajuus (5 cr)

Objective

The student
• explores trend forming and trend projects as well as building up product brands
• understands the meaning of trends for products
• understands the forming process of brand strategies for products and how to utilise them in the product design process.

Content

• Defining a brand and what can be branded
• The concepts: Brand strategy, brand position and brand identity
• Product identity and product image
• Design and the product content
• Trend forming and mega trends
• Building up images

Assessment criteria, satisfactory (1)

The student
• is able to describe the development of trends and trend work
• can anayse branded products
• is able to describe how the brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, good (3)

The student
• is able to successfully describe the development of trends
• can successfully analyse branded products
• is able to successfully describe the way a brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, excellent (5)

The student
• is able to describe the development of trends in an excellent way
• can analyse the branded products in an excellent way
• can excellently describe the way a brand strategy is formed and how it can be utilised in the product development process.

Assessment criteria, approved/failed

The student
• is able to describe the development of trends and trend work
• can anayse branded products
• is able to describe how the brand strategy is formed and how it can be utilised in the product development process.