Study Guide

Objective

Students are familiar with the most common channels of digital marketing and their specific features, and are able to use social media tools in marketing. The student understands the benefits of targeted advertising and is able to utilize the information in his / her design work. The student knows the possibilities of measurement and monitoring in digital marketing channels

Content

During the course, the student will produce a digital marketing campaign that will produce advertisements in a wide variety of digital advertising environments.

Prerequisites

Graphic Design Basics Management

Assessment criteria, satisfactory (1)

Participation in classes. Assignments completed. Performance needs improvement.

Assessment criteria, good (3)

Active participation in classes. Ability to apply the learned knowledge. Performance meets expectations.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge independently. Performance exceeds expectations.

Assessment criteria, approved/failed

Participation in classes. Assignments completed. Performance needs improvement.