Study Guide

Objective

The student is familiar with the basic concepts of visual communication. The student is able to analyse the influence of visual communication in society. The student is able to analyse and define the special features of visual communication. The student knows the main theories related to the production and reception of the meanings of visual communication. The student is able to understand the social dimensions of their professional activities. The student perceives the field of visual communication design and their role as a designer through communication theories.

Content

- Basic concepts of visual communication
- Theories about the relationship between the media and the society
- Cultural roles of visual communication in society
- Special features of visual communication
- Ethics of visual communication

Assessment criteria, satisfactory (1)

Regular attendance in classes. Completion of assignments to an unsatisfactory standard

Assessment criteria, good (3)

Active participation in classes. Ability to apply the learned knowledge. Completion of assignments to a satisfactory standard.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge independently. Completion of assignments to an excellent standard.

Assessment criteria, approved/failed

Regular attendance in classes. Completion of assignments to an unsatisfactory standard