Study Guide

Objective

The students are familiar with key theories of audiovisual storytelling and expression. They can do a small analysis of an audiovisual work.They are familiar with actors and stakeholders in domestic media field. The students know the intellectual property rights and key contracts with different partners in productions. They are familiar with different release platforms in media. The students master the professional audiovisual production process as a whole. They know how to break down the script from the point of view of production requirements and artistic goals and use this knowledge to plan the needed resources in different productions. They can devise different production plans and phase them. The students are familiar with different professional roles and job descriptions in media field. They are familiar with the post-production process and the professional terminology related to audiovisual productions. The students can execute both a spoken and a written presentation of the production to different partners. They know the expense structure, financing plan, and expense monitoring principles of a production. They are familiar with the key domestic public financing channels. They know different means and forums for alternate financing. They know different distribution channels for productions. They understand the role of marketing and distribution of a finished product as a part of the role of a producer. The students can communicate with the production team and partners and know different means to do that. They know different modes of leading a production team. The students can give and receive feedback during the development and production phase of a production. They are able to plan their personal career paths, evaluate the development of their professional identity and demonstrate their skills.

Content

- Analysis of audiovisual works.
- Production process in different mediums.
- Release channels.
- Key intellectual property rights and contracts in audiovisual productions.
- Production personnel and job descriptions.
- Script analysis from the point of view of production requirements and artistic goals.
- Presenting of production in speech and writing.
- Budget, financing plan and cost monitoring.
- Different domestic financing channels and platforms.
- Alternate financing means and campaigns.
- Release, distribution and marketing of productions.
- Leading production team.
- Developing and deepening of personal professional orientation.

Assessment criteria, satisfactory (1)

Students have acceptable participation in class and complete the assignments to a satisfactory standard. They recognize the elements of an audiovisual production process. They have a basic understanding of the breakdown of a script from an artistic and production point of view, and are able to assign time and funding resources to the project in a satisfactory manner. They are acquainted with the packaging and pitching, cost structure, financing plan and cost management principles of a production. They have a satisfactory knowledge of domestic public investors and recognize some funding channels. They know some distribution channels for audiovisual productions and understand the significance of marketing in the distribution of audiovisual productions. They recognize some management models. They are able to describe their professional identity.

Assessment criteria, good (3)

Students actively participate in class and complete the assignments to a good standard. They are well familiar with the phases of an audiovisual production process. They master the breakdown of a script from an artistic and production point of view, and are able independently to assign time and funding resources to the project based on the breakdown. They can do variations of the production plan for different productions. They are familiar with the packaging and pitching, cost structure, financing plan and cost management principles of a production. They have a good knowledge of domestic public investors and of various alternative funding channels. They have a versatile knowledge of distribution channels for audiovisual productions and understand the significance of marketing in the distribution of audiovisual productions. They are familiar with various management models. They are able to apply their learned skills in developing their professional identity.

Assessment criteria, excellent (5)

Students actively participate in class and complete the assignments to an excellent standard. They master excellently the phases of an audiovisual production process. They master excellently the breakdown of a script from an artistic and production point of view, and are able proficiently assign time and funding resources to the project based on the breakdown. They can apply and vary the production plan for different productions. They are proficient in the packaging and pitching, cost structure, financing plan and cost management principles of a production. They have a versatile knowledge of domestic public investors and of various alternative funding channels. They have a versatile mastery of distribution channels for audiovisual productions and understand the significance of marketing in the distribution of audiovisual productions. They are widely familiar with various management models. They are able to develop their professional identity based on their learned skills.