Study Guide

Objective

The student develops his/her understanding of business analytics and analytics driven management. The markets and benefits of analytical solutions become familiar. The relevant terminology, methods and processes are understood. The students is improving his/her skills in developing analytical processes.

Content

* Opportunities and challenges of analytics driven management
*Big data and data science
* Levels and prerequisites of utilizing analytics
* Methods, processes and tools of analytics
*Business development with analytics

Prerequisites

Business Analytics Tools or equivalent

Assessment criteria, satisfactory (1)

The student has achieved the course objectives well, even though the knowledge and skills need improvement in some areas. The student is able to define the course concepts and models and is able to justify the analysis. The student is able to apply the knowledge in study and work situations in the own field. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, good (3)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the concepts and models in the course. The student is able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.

Assessment criteria, excellent (5)

The student has achieved the course objectives fairly. Students will be able to identify, define and use the concepts and models in the subject area. The student understands the criteria and principles of the expertise development.

Assessment criteria, approved/failed

The student has achieved the course objectives well, even though the knowledge and skills need improvement in some areas. The student is able to define the course concepts and models and is able to justify the analysis. The student is able to apply the knowledge in study and work situations in the own field. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.