Study Guide

Objective

The target of the course is to provide an overview of entrepreneurship and develop each student´s entrepreneurial skills. The student learns to create and assess new business ideas, services and products, which are customer-oriented and cost-effective. The student acquires basic skills and knowledge to start a business by leveraging service design methodologies. The student develops their marketing and sales skills. The student becomes aware of the guidance services and support provided to entrepreneurs by public and non-governmental actors. The student knows how to acquire funding for the business and make profitability calculations, price the products and services, and produce a clear business plan for their business idea. The student learns to build relevant networks for their business and recognize sustainable business opportunities..

Content

Entrepreneurship and its business environment
Different tools and methodologies for planning entrepreneurship
Service Design and Product Development
Customer research methods
Cost calculations and pricing
Main financial KPIs and basics of corporate funding
Marketing
Sustainable development in business
Laws and legislation, GDPR issues and insurances
Prototyping and testing business ideas
Creation of a Business Plan

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development. The student has completed the required learning exercises in minimum requirement level. His/her competences have developed in a way that he/she may complete the remaining studies in the degree and finally work in a suitable job position related to this field.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student has completed the required learning exercises in good or satisfactory level. The student is able to define the course concepts and models and is able to justify the analysis. The student is able to apply their knowledge in study and work situations. The student understands the importance of expertise in their field and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student has completed the required learning exercises in good or excellent level. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge study and work situations. The student is are able to analyze the expertise in his/her field and the evolvement of their own expertise.