Study Guide

Objective

The student knows and understands the main drivers and trends in health business; knows the concepts of opportunity and risk in the health business environment; understands the essential business models and concepts of health business; understands different forms of health business enterprises, models and practices; can apply the acquired knowledge at work.

Content

Consumer, service and production theory; Market and competitive analysis; Current issues in health business environment; Best practices of Health Business; Business Models.

Assessment criteria, satisfactory (1)

1 = Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall, the assignments and/or team projects are weak and require further input. The student has demonstrated little effort, interest and motivation for class activities and course assignments.

2 = Satisfactory performance: has completed all elements of the course and can apply and articulate concepts and information both verbally and in writing but may not have made enough effort. Certain areas of the assignments/team project are lacking in detail and require further input. The student could have demonstrated more interest and motivation for class activities and course assignments. Satisfactory presentation delivery and analysis.

Assessment criteria, good (3)

3 = Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of assignments/team project require further attention; shows appropriate level of interest and motivation in all class activities and course assignments. Good presentation delivery and analysis.

4 = Very good overall performance or excellent in one and very good in another element of the course: shows interest and motivation in all class activities and course assignments, applies and articulates concepts and information very well both verbally and in writing. Very good presentation delivery and analysis.

Assessment criteria, excellent (5)

5 = Excellent performance in all elements of the course: shows interest and motivation in all class activities and course assignments/team project, fully applies and clearly articulates concepts and information both verbally and in writing. The student follows the instructions and is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall, the assignments and/or team projects are weak and require further input. The student has demonstrated little effort, interest and motivation for class activities and course assignments.