Marketing Trends (5 op)

Aika ja paikka

5.5.-30.7.2025

Oppimateriaalit

Material available on module's Moodle page.

Tenttien ajankohdat ja uusintamahdollisuudet

Assignment's name: Google Analytics Individual Qualification Goal of the assignment With this assignment, you will show your skills and knowledge in search engine analytics. After completing this assignment you will have knowledge of search engine analytics, search engine optimization and how those are related to marketing trends. Sources of information: Lectures ans recordings. Google Skillshop's Study Google Analytics online course. Instructions for completing the assignment: Qualification is an individual assignment. You can take the exam at any point of this module. It is useful to check the exam already at the beginning of the module so that you will have the understanding of the required skills. You can try to pass the exam multiple times during the module (only 1 day waiting time between the retakes). Just return the best result to Moodle.

Toteutuksen valinnaiset suoritustavat

Google Analytics Cerification

Arviointikriteerit, tyydyttävä (1-2)

Grade 1: minimum 40 % correct answers in Google Analytics Individual Qualification Exam Grade 2: 50 % correct answers in Google Analytics Individual Qualification Exam

Arviointikriteerit, hyvä (3-4)

Grade 3: 70 % correct answers in Google Analytics Individual Qualification Exam Grade 4: 80 % correct answers in Google Analytics Individual Qualification Exam

Arviointikriteerit, kiitettävä (5)

Grade 5: 90 or more % correct answers in Google Analytics Individual Qualification Exam

Opetusmenetelmät

In this course we will discuss trends in modern, international marketing and the dynamic forces driving them. We will evaluate and design marketing strategies, utilize analytical skills and apply digital marketing tools. Student • will be able to outline the current megatrends and trends • will understand and assess the dynamics of modern marketing. • will be able to evaluate and design marketing strategies, utilize analytical skills and apply digital tools. Marketing Trends (5 ECTS) course is organized fully online. Lectures are recorded. In Marketing Trends teaching and working language is English.

Lisätietoja opiskelijoille

Campusonline: 50 students HAMK students register for studies in Pakki at the time shown in the implementation plan. Students from other universities of applied sciences primarily enrol in Peppi/Pakki. The course information (campusonline.fi portal) contains a registration form for students who are not yet able to enrol in Peppi/Pakki. Students accepted to the course from other universities of applied sciences will receive an email after the registration period has ended, with instructions on how to activate their HAMK user IDs. Note! the message may be redirected to the spam folder. HAMK’s Spark feedback system opens 7 days before the course/module ends and it stays open for 14 days after the end date. You may give course/module feedback via Pakki. A notification of the courses/modules (to whom you have registered) for which feedback can be given appears on the desktop. You will always receive a notification on the student desktop when a course/module is ready for feedback. You will receive a reminder in HAMK's e-mail on the end date of the implementation, if you have not already given feedback before. For more information on course/module feedback, see the student feedbackpage. CampusOnline students can provide course/module feedback via a browser at https://pakki.hamk.fi/spark.

Arviointiasteikko

1-5