How to Improve your Marketing using ChatGPT (3 op)
Toteutuksen tunnus: TT00GD78-3002
Toteutuksen perustiedot
- Ajoitus
- 10.01.2025 - 31.12.2025
- Toteutus on käynnissä.
- Opintopistemäärä
- 3 op
- Virtuaaliosuus
- 3 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Karaportti 2
- Opetuskielet
- englanti
- Paikat
- 0 - 5000
- Koulutus
- Tieto- ja viestintätekniikan tutkinto-ohjelma
Tavoitteet
This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.
Sisältö
1. Artificial Intelligence
2. Machine Learning
3. ChatGPT
4. Using ChatGPT
5. Creating images with DALL-E
6. ChatGPT in marketing
Työmuodot
100% online (Self-Study) course.
Aika ja paikka
Course is delivered via Metropolia's Viope environment and it can be done in own pace.
Oppimateriaali ja suositeltava kirjallisuus
Online.
Opintojaksototeutuksen valinnaiset suoritustavat
None.
Harjoittelu- ja työelämäyhteistyö
None.
Tenttien ajankohdat ja uusintamahdollisuudet
Online.
Opiskelijan ajankäyttö ja kuormitus
Course can be done in own pace. So, the timetable is up to student her-/himself.
Sisällön jaksotus
Course can be done in own pace. So, the timetable is up to student her-/himself.
Arviointimenetelmät ja arvioinnin perusteet
After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.
Arviointiasteikko
Hyväksytty/Hylätty
Arviointikriteerit arvosanalle 5 kiitettävä
Pass/fail
After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.