Fundamentals of Visual Communication and Typography (15 ECTS)

Learning outcomes

Students know the concepts of graphic design and typography and they are aware of the special requirements of various graphic design products. Students are able to communicate with images, text and their joint effect and they can use tools for professionals. Students can apply their graphic design skills in practice.

Content

- History of graphic design and typography
- Understanding the visual communication industry and the job description of a graphic designer
- Idea generation and problem solving skills
- Basic concepts and rules of typography
- Stylistic and technical criteria for selecting a typeface

Prerequisites

The student advisor will recommend optional programme components for each student based on their individual study plan.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- understands the core content of the course

Assessment criteria, good (3)

Student
- actively participates in class
- completes assignments independently and shows initiative
- completes assignments on time
- masters the content of the course and applies the learned knowledge in his or her work
- is capable of independent information retrieval

Assessment criteria, excellent (5)

Student
- actively participates in class and demonstrates self-directed learning
- completes assignments independently and demonstrates initiative and creative problem solving skills
- completes the assignments on time
- can apply the learned knowledge in his or her work in an original way
- is capable of independent information retrieval and application of information
- demonstrates progress in developing a professional identity

Assessment criteria, approved/failed

Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- understands the core content of the course