English for the Media Industry (5 ECTS)

Objective

Students are able to improve their English communication skills as part of their professional development.

When studying and working in international or multicultural contexts in the media industry, students are able to do the following in English

• describe their skills, work experience and the results of their work
• retrieve, assess and apply professional information
• design, develop, implement and present ideas, concepts, solutions, applications, products, services and processes
• communicate with clients and partners
• lead teams and prime employees
• give and process feedback.

Student’s English language proficiency is equivalent to Level B2 or higher on the Common European Framework of Reference for languages (CEFR).

Content

Self-assessment of language and communication skills, goal setting, planning of learning and the use of language tools.

Assignments relating to studies, job seeking and work situations in the media field.

Course contents will be tailored according to the requirements of each major.

Materials

Material is provided by the teacher

Teaching methods

Face-to-face: oral and written assignments

Further information

Active participation is required to pass the course.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

In study and work situations, student can adopt the role of a receiver or follower.

Student can communicate effectively, credibly and appropriately in situations where the goal of communication or action is easy to reach. These simple situations consist of consecutive, separate phases and only a few variables.

Student’s English language proficiency is equivalent to Level B1 on the Common European Framework of Reference for languages (CEFR).

Assessment criteria, good (3)

In study and work situations, student can adopt the role of a manager or team leader.

Student can communicate effectively, credibly and appropriately in most professional situations that call for flexibility in communication, use of various communication channels, text types and styles of language as well as proficient contextual use of the key terminology of the industry.

Student’s English language proficiency is equivalent to Level B2 on the Common European Framework of Reference for languages (CEFR).

Assessment criteria, excellent (5)

In study and work situations, student can adopt the role of a leader or designer.

Student can communicate effectively, credibly and appropriately in situations where the goal of communication or action is difficult to reach.

These demanding situations call for various communication skills, management of many simultaneous processes, cultural awareness, consideration for various perspectives, use of several communication channels, text types and styles of language and proficient contextual use of specialist terminology of the industry.

Student’s English language proficiency is equivalent to Level C1 on the Common European Framework of Reference for languages (CEFR).

Assessment criteria, approved/failed

In study and work situations, student can adopt the role of a receiver or follower.

Student can communicate effectively, credibly and appropriately in situations where the goal of communication or action is easy to reach. These simple situations consist of consecutive, separate phases and only a few variables.

Student’s English language proficiency is equivalent to Level B1 on the Common European Framework of Reference for languages (CEFR).

Assessment methods and criteria

Continuous assessment
Active participation in class
Written assignments
Oral assignments