Communication for Global Business (5 ECTS)

Objective

• The student understands the essential principles and importance of ethical business communication in diverse and multicultural work environments and can apply these in practical contexts in organisational communication and with various stakeholders.
• The student will be able to produce effective, professional business messages in English in a variety of media and for various audiences.
• The student can plan, prepare and deliver effective audience-centered business presentations in English for global audiences.
• The student will learn tools to develop their skills in communication for the future.

Content

• Effective, ethical communication for the individual and the organisation in intercultural contexts and with various stakeholders
• Writing for global business audiences
• Verbal and non-verbal communication
• Presentation skills for intercultural audiences
• Organisational communication
• Best practices in digital communication

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.

Assessment criteria, good (3)

The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in leisure, learning and working life situations
• understands the importance of expertise in business and is able to analyse their own expertise.

Assessment criteria, excellent (5)

The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in leisure, learning and working life situations
• is able to analyse expertise in business and their own development towards expertise.

Assessment criteria, approved/failed

The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.

Qualifications

Gateway to Business Studies