Marketing Strategy and Practice (5 ECTS)
Code: LC00EG86-3003
General information
- Enrollment
- 02.05.2022 - 14.08.2022
- Registration for the implementation has ended.
- Timing
- 25.08.2022 - 08.12.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 2 ECTS
- RDI portion
- 1 ECTS
- Mode of delivery
- On-campus and online
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
Learning outcomes
The student will understand how marketing strategy decisions affect all areas of company management, including marketing, finance, investments and production. The course is designed to demonstrate how the successful integration of marketing practices with each of these other formally separate business functions can enhance the overall performance of the enterprise.
Content
- Marketing theory & practice
- Marketing strategy
- Product development
- Consumer & business segmentation techniques
- Marketing promotion
- Price setting
- Financial marketing planning & budgeting
Prerequisites
- Marketing
- Business Mathematics and Statistics
- Finance
Or equivalent studies
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.