Google Search Console (5 ECTS)

Learning outcomes

• Complete management of the Google Search Console tool
• Make decisions made on the data thrown by Google Search Console
• Submit Sitemaps to Google and examine them with this tool
• Install different Google Search Console methods
• Complete administration of the new version of Google Search Console
• Index URLs manually, knowing how to test URLs before indexing them
• Inspect URLs with the tool for individual analysis
• Explore a site as Google does
• Change domain for Google, Verify Sitemaps, among others

Content

1. Introduction
What is Google Search Console?, Benefits of Google Search Console, Search Appearance Overview, Understanding Search Analytics

2. How Google Search Works
Search Engine Basics, Search Engine Indexing, Search Engine Tracking, Glossary

3. Beginning with Google Search Console
Setting up Google Search Console, Verify Ownership of Your Site, Submit a Sitemap

4. Performance Options
Performance Option Basics, Using Filters, Total Clicks, Total Impressions, Average CTR, Average Position

5. URL Inspection
Understanding How Inspecting a URL Works, Inspect a URL, Browse a Site Like Google

6. Indexing Options
Coverage Tool, Coverage Index, Details of Sitemaps and Errors, Example of Manually Indexing URLs, What is a Featured Snippet?

7. Experience Options
Page Experience, Core Web Vitals, Mobile Usability

8. Monitor Site Performance
Removing Results from Google Indexing, Understanding Crawling and it’s issues

9. Security Issues and Manual Actions
The importance of safety and avoiding penalties, Manual Actions in Google Search Console, Analyze Security Issues, Identify Rendering Issues, Change of Address or Change of domain

10. Google Improvements and Recommendations
Google AMP - Accelerated Mobile Pages, Rich Results, Links - Internal and External, Crawl - Robots Tester.txt, Google Index - Remove URL, Crawling - Crawl statistics, Testing Tool - Structured Data Markup Helper, Search Traffic - International Targeting

Prerequisites

Calculus

Teaching methods

This course is 100% virtual, thanks to the comprehensive tutorial videos and content prepared for this course.

The student will pass this course after submitting the required quizzes, assignments, and the final project.

Location and time

Course can be done in own pace in course environment TechClass.

Learning materials and recommended literature

Lecture slides, tutorial videos, quizzes and exercises can be find in course environment TechClass.

Alternative completion methods of implementation

N/A

Internship and working life connections

N/A

Exam dates and retake possibilities

Online.

International connections

N/A

Student workload

- Tutorial Videos
- Exercise
- Quiz
- Project
- Self-study

Content scheduling

Up to student her-/himself.

Assessment methods and criteria

Exercise 30%
Quiz 20%
Project 30%
Essay 20%

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

The student will pass this course after submitting the required quizzes, assignments, and the final project.