Customer Acquisition (5 cr)
Code: LD00EH79-3001
General information
Enrollment
07.12.2021 - 09.01.2022
Timing
13.01.2022 - 15.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
School of Business
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Economics and Business Administration
Teachers
- John Greene
Teacher in charge
Anne Perkiö
Groups
-
LXD20S1_M1LXD20S1_M1
Objective
After completing the course, the student will be able to design and develop ways for the company to acquire new customers. The student will be able to engage existing customers and sell more to them.
Content
- Implementing specific marketing or customer programs
- Tracking and reporting results
- Utilizing e-business tools in customer acquisition
- Ethical marketing
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Prerequisites
Marketing and Developing Marketing Communications or equivalent competences