Affiliate Marketing (5op)

Opintojakson tunnus: TT00FA86

Opintojakson perustiedot

Laajuus: 5 op

Opetuskieli: englanti

Osaamistavoitteet

• Get familiar with Affiliate marketing and understand how it works
• Learn about affiliate marketing programs and networks
• Develop affiliate marketing strategy as a publisher or advertiser
• Learn about different types of affiliate marketing models
• Get familiar with commission models
• Learn steps to get started with affiliate marketing
• Learn about marketing strategies to help the better promotion of affiliated services or products
• Review some examples of real-life affiliate models

Sisältö

1. Introduction to Affiliate Marketing
What is Affiliate Marketing? - How Affiliate Marketing Works (main actors) - Benefits of Affiliate Marketing - What Is An Affiliate Program? - What Is Direct Affiliation? - Affiliate Marketing Networks - Attribution Models - Cookies - Affiliate Fraud

2. Affiliate Marketing Strategy
Affiliate Marketing as a Publisher - Affiliate Marketing as an Advertiser - Content Website -Cupon Model - PPC Affiliate - Email or Newsletter -Social Media - Incentivized Traffic - Shopping Services

3. Affiliate Marketing Model
Influencer Model - Niche-focused Model - Location-focused Model

4. Commission Models
CPC (Cost Per Click) - CPM (Cost Per Thousand Impressions) - CPA (Cost Per Action) - CPS (Cost Per Sale) - CPL (Cost Per Lead) - CPI (Cost Per Install) - CPE (Cost Per Engagement) - RevShare (Revenue Sharing)

5. Getting Started With Affiliate Marketing
Find Your Business Niche -Know Your Target Audience - Create Your Website - Choose Keywords -
Create Content That Converts - Search Engine Marketing - On Page Optimization - Link Building
Social Media Posting - Google Ads

6. Example of Affiliate Marketing Models
Amazon Affiliate Marketing - Etsy Affiliate Marketing - eBay Affiliate Marketing - Binance Affiliate Marketing