E-CommerceLaajuus (5 ECTS)

Course unit code: TT00FA82

General information

Credits: 5 ECTS

Teaching language: English

Objective

• Learn about eCommerce and how it works
• Understand the benefits, advantages and disadvantages of eCommerce
• Get familiar with different types of eCommerce and revenue models.
• Learn about miscellaneous features of eCommerce, from content management systems, store design, payment and order processing, security and reports, and metrics
• Learn about managing eCommerce logistics, warehouse management, packaging, national and international distribution and delivery solutions, and reverse logistics management
• Get familiar with eCommerce business planning and finding a niche market
• Learn about eCommerce platforms, online marketplaces, dropshipping, and FBA Amazon
• Get to know eCommerce marketing strategies, eCommerce SEO, product promotions, getting reviews and ratings, and social media solutions for eCommerce

Content

1. Introduction to eCommerce
What is eCommerce? - How eCommerce works? - Importance of eCommerce - Benefits of eCommerce - Disadvantages of eCommerce - Types of eCommerce - Revenue Models

2. eCommerce Store Features
Content Management Systems - Store Design - Shopping Cart - Payment Processing - Order Processing - Security - Logistics Integration - Mobile Compatibility - Return Policy - Customer Support - eCommerce Reports and Metrics

3. Managing eCommerce Logistics
Importance of Logistics - Warehouse Options - Warehouse Operations - Importance of Packaging - Distribution and Delivery - National Deliveries - International Deliveries - Reverse Logistics - Choosing Shipping Partner

4. Planning eCommerce Business
Finding Your Niche - Creating Your eCommerce Website - Choosing eCommerce Platforms - eCommerce Platforms - Online Marketplaces - What is Dropshipping? - Dropshipping with AliExpress and Shopify - FBA Amazon

5. eCommerce Marketing Strategies
eCommerce Website SEO - Reviews and Ratings - Product Promotion - Social Media for eCommerce - What is Marketing Automation? - Types of Automated Email - Personalized Email - What is Trigger? - Automation Tools