Media managementLaajuus (5 ECTS)

Objective

Student has abilities to work in management positions in the media branch. The student is able to evaluate her strengths and weaknesses and utilise her self-knowledge in managing a team or unit. The student is familiar with the essentials of management and leadership and is able to evaluate the effects of her actions in a work community. The student has knowledge of the leadership methods affecting the dynamics of a work community and is able to develop her communication skills.

Content

- management and leadership in media
- ethics of leadership
- managerial communication skills
- work community dynamics and organizational behaviour
- diversity in the work community

Assessment criteria, satisfactory (1)

Participation. Assignments to some extent insufficient.

Assessment criteria, good (3)

Active participation. Ability to apply the learned knowledge.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.

Assessment criteria, approved/failed

Participation. Assignments to some extent insufficient.