Business Intelligence and Management Information SystemsLaajuus (5 ECTS)

Objective

The student understands the vital role of business intelligence in strategy creation and corporate success; is able to use fundamental business intelligence tools; and is able to identify suitable business intelligence support systems and data bases.

Content

- Process of competitive/business intelligence
- Analysis of external macro environment
- Analysis of competitive environment
- Analysis of internal operating environment
- Benchmarking
- Ethics of business intelligence.

Assessment criteria, satisfactory (1)

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Further information

The language of tuition is English.

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.