Media and SocietyLaajuus (5 ECTS)

Objective

Students know the key concepts and models of communication. Students are able to analyze communication as a social force and identify the distinguishing features of different media. Students can make observations on their own communicative behaviour. Students know the main theories relating to production and reception of meanings in communication. Students understand the activities of communicative institutions and their affiliations to other institutions of the society. Students are capable of perceiving the societal dimensions of their professional practice.

Content

- Key concepts and models of communication
- Theories on the dynamics of communication and the society
- Political, economic and cultural roles of communication in the society
- Concepts and operating principles of the media economy

Assessment criteria, satisfactory (1)

Attendance in classes. Assignments completed. Some parts of the assignments need improvement.

Assessment criteria, good (3)

Active participation in classes. Ability to apply the learned knowledge.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge in order to contribute to the class.