Art and cultural competence, commercialization of user-driven servicesLaajuus (6 ECTS)

Objective

Having completed the course, students are able to:
• Analyze the needs of different customer groups and users in the design of culture-based services
• Identify the earnings logic of economically viable services
• Design and manage service commercialization in multidisciplinary teams

Content

• Commercialization and concept design of economically viable services
• Intellectual property rights related to commercialization
• Sales and marketing

Assessment criteria, satisfactory (1)

Students
• Understand the basic earnings logic of service production
• Are familiar with the process of commercializing a service based on art and cultural competence, from idea to sales

Assessment criteria, good (3)

Students
• Can a broad range of service design and management methods
• Understands the principles of designing a user-driven service with a viable earnings logic
• Are able to be a part of the product development processes produced by multidisciplinary teams
• Understand the process of commercializing a service from idea to sales

Assessment criteria, excellent (5)

Students
• Master a broad range of service commercialization methods
• Are able to design a user-driven service with a viable earnings logic
• Are able to manage the product development processes of multidisciplinary teams
• Master the process of commercializing a service from idea to sales

Assessment criteria, approved/failed

Students
• Understand the basic earnings logic of service production
• Are familiar with the process of commercializing a service based on art and cultural competence, from idea to sales