Social Media and MarketingLaajuus (3 ECTS)

Objective

Students are familiar with communications and marketing tools, best practices, and the opportunities offered by social media. Students understand how communications and marketing opportunities relate to a musician and pedagogue, and are able to communicate with a high level of skill that reflects their professionalism e.g. by utilising different media to present their own job description and/or their thesis.

Content

Sales and marketing: who, to whom, how, why? Marketing planning and implementation. Personal websites and social media. Oral and written communication and communication exercises in different media. The course includes a collaborative concert ensemble production.

Assessment criteria, satisfactory (1)

Evaluation focuses on course work, knowledge acquired by the end of the course and achievement of the course objectives.

Further information

Opintojaksoon liittyy YAMK-opiskelijaryhmän yhteisen konsertin markkinointi.