Contextual Decision MakingLaajuus (5 ECTS)

Objective

Upon course completion, the student will know how to assess situations; better understand how to apply marketing tools to organize & analyze key information; can better define opportunities & problems; identify & evaluate alternative courses of action; evaluate past deployed strategies and develop new ones; understand the decision making process; s/he will understand the psychology of today’s advertising and the problems for society associated therein; will know more about international corporate behaviour – the different companies’ marketing, management, and ethical behaviors, etc.; the student will have better knowledge of how to analyze business cases and situations – will better understand the usefulness of Marketing Research in certain situations; and understand on an even higher level than before, how all aspects of business are important in formulating strategic plans – and especially in implementing them.

Upon course completion, the student will have problem solving skills; be able to write up a competent “white paper” or case study; will have a more active marketing terminology lexicon (learned in previous Marketing courses); will be more practiced in presentations, search-and-find online research; will have worked in teams and so created consolidation and further development of existing disciplinary knowledge through application in a real life situation.

This course exams closely cases of Marketing, International Marketing, Entrepreneurship, Ethics, Corporate Strategy and other courses in a business curriculum; it shows a connection to the Marketing Process through its situational analyses of cases and other examples of business behaviour; it allows more application of the terminology learned in other courses; it also shows situational analysis decision-making process connection to Marketing Research; it provides further example (through the cases et al) for courses on Ethics, Management, Organizational Behaviour, and so on; it further develops skills learned in writing and Business Communication , and IT courses (through writing, teamwork and presentation).

Content

Decision Making in Different Contexts
- Organizational Behavioral Contexts
- Situational Analysis
- Considering the Cultural Manifestations, i.e. PESTLE factors
Case Study Analysis and Writing
Experiential Marketing Theory & Cases
- Short Team Project - Presentation

The Management Game – given options as Managing Director – must choose best
- Ethical Considerations in Business (theory, contemporary issues, cross-cultural perspectives);
Ethical Analysis

Qualifications

Two years of business studies
English Language Proficiency