Advertising and SalesLaajuus (3 ECTS)

Objective

The course aims to increase students’ knowledge of sales and advertising techniques and provide students with the knowledge and ability to perform sales presentations.

Content

By the end of the course, the student will be able to:

- understand advertising and advertising techniques
- understand sales and sales promotion techniques
- understand the requirement and techniques of a sales role and have the ability to use those
techniques
- develop and carry out a sales pitch & presentation

Qualifications

First year basic business studies, English language proficiency

Further information

Teaching and learning strategies:
The course consists of lectures and presentations

Teaching methods and student workload:
Lecturers 35 hours
Presentations 5 hours
Assignments & Team work 35 hours

Assessment weighting and grading:
Class attendance 20%
Presentation 40%
Assignment 40%