Asian MarketingLaajuus (6 ECTS)

Objective

Understanding Asian marketing concept and modes equips you
with skills for traditional export activities as well as for licensing,
partnerships, strategic alliances, joint venture operations and
technology transfer.

Content

The course introduces the students to the specific characteristics
of marketing analysis, planning, implementation and control in
selected Asia-Pacific countries and regions. The course focuses on
marketing consumer goods, business-to-business products and
services for Asia-Pacific Region.