InternationalizationLaajuus (3 ECTS)

Objective

The purpose of the module is to introduce the student to the internationalization process of a business, its stages and management, and to the principles of international business operations in the music sector.

Students will be aware of how the internationalization of a company is begun, and will know how to prepare an internationalization plan for a company and to evaluate chosen internationalization measures.

Content

- launching the internationalization process
- preparing an internationalization strategy
- evaluating internationalization capabilities.