Business Expertise Workshop, MarketingLaajuus (3 ECTS)

Objective

After the module the student will be able to
- identify and assess modern marketing research methods and tools and choose purposefully among them
- locate, investigate and assess available marketing research services
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After the module the student will be able to
- choose marketing research methods and tools according to needs and problems
- analyse marketing problems from the research point of view and evaluate potential research needs
- compose marketing research commissions

Content

Marketing research, its methods and tools and their use
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Purposeful choice of marketing research methods and tools