Opinto-opas

Objective

On completion of the course the student will be able to make organizational and corporate communication plans. The student knows the field of Finnish media and is able to communicate professionally and according to the situation. The student can use social media and other networking tools. The student understands corporate communication as a whole.

Content

- Planning communication
- Dealing with media
- Digital communication

Materials

Juholin, Elisa 2017. Communicare! Viestinnän tekijän käsikirja. Seitsemäs uudistettu laitos. Infor, Helsinki.
Juholin, Elisa 2009. Viestinnän vallankumous, Löydä uusi työyhteisöviestintä. WSOY, Helsinki.

Teaching methods

activating lectures
learning assignments
co-operative learning

Employer connections

Company visits are part of the course.

Student workload

Teaching/lectures 36 h
Assignements 50 h
Other independent work 44 h

Content scheduling

Communication plan and presenting it 40 %, participating company visits and learning journal 25 %, media analysis report and presenting it 35 %

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.

Assessment criteria, approved/failed

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Qualifications

1st year compulsory courses in communication in Finnish and English