Englantia markkinoinnin ammattilaisille (5 cr)
Code: LX00BW73-3010
General information
Enrollment
02.05.2019 - 12.08.2019
Timing
12.09.2019 - 13.12.2019
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Liiketalous
Campus
Leiritie 1
Teaching languages
- Finnish
Seats
20 - 35
Degree programmes
- Liiketalouden tutkinto-ohjelma
Teachers
- Anne-Mari Raivio
- Suvi Moll
- Louise Stansfield
- Henna-Liisa Palojärvi
- Adriana Mustelin
- Lilian Snellman
Teacher in charge
Anne-Mari Raivio
Groups
-
LXD18S1_M1LXD18S1_M1
-
LXD18S1_M2LXD18S1_M2
Objective
Upon completion of the course the students will be able to use English effectively in marketing, both in writing and orally. They understand how English is used in persuasion and can argue their case in a believable manner in challenging communication situations. They know how to adjust the level and the style of their English and communication to meet the requirements of the situation and the target group. They will be able to participate effectively in the international seminars and events of their field. The students will have a realistic understanding of and willingness to develop their professional English language and communication skills.
Content
- Effective writing for the web
- Relevant presentation skills for marketing professionals
- Argumentation and negotiation skills
- International project week
Assessment criteria, satisfactory (1)
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.
Assessment criteria, approved/failed
Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Qualifications
Business English for Global Business 5 cr