Marketing Research and Information ManagementLaajuus (5 ECTS)

Objective

After concluding the course the student will

- comprehend the information needs in marketing decision making process
- be able to acquire, manage and evaluate information according to organizational needs
- fully understand the methods of marketing research, and be able to plan, implement, analyze and report both a quantitative and qualitative study
- be able to purchase information, request for a quotation, draft a brief, and evaluate partners providing marketing research information
- be capable of evaluating the reliability of research information.

Content

Marketing Information and Research needs, management and evaluation in Marketing Decision Making process
- Types of marketing studies, study process, scope of application and use
- Planning and implementation of qualitative and quantitative research projects using modern methods and tools
- Services of commercial research companies and commissioning a research
- Use of project work methods

Qualifications

Introduction to Marketing
Statistical Analysis