AdvertisingLaajuus (5 ECTS)
Course unit code: KM00DS91
General information
- Credits
- 5 ECTS
- Teaching language
- Finnish
Objective
The student knows the basics of advertising design and understands the principles of strategic campaign planning.
Content
The course introduces you to the history of advertising, concept and campaign planning.
Qualifications
Basics of Graphic Design and Digital Media Publishing
Assessment criteria, satisfactory (1)
Participation in classes. Assignments completed. Performance needs improvement.
Assessment criteria, good (3)
Active participation in classes. Ability to apply the learned knowledge. Performance meets expectations.
Assessment criteria, excellent (5)
Active participation in classes. Ability to apply the learned knowledge independently. Performance exceeds expectations.
Assessment criteria, approved/failed
Participation in classes. Assignments completed. Performance needs improvement.