Visual Marketing and Collection DesignLaajuus (5 ECTS)

Objective

After the course, the students can:
• follow and analyze brand collections as a part of the store collection.
• can make a collection to fit a particular store type.
• outline the speed of cycles of the collections and their meaning for the clothing business.
• understand the chances of visual marketing and online business in the field of clothing.

Content

Following the trends and their effect on collections. Analyze the purchasing habits of the buyer, collection periods and the rotating cycles of garments. Different ways of building up a collection with different purchasing habits. Times of delivery. Collection periods. Types of stores and display of garments. Store planning. Visual marketing in the store and in the online store.

Qualifications

Prerequisites: collection planning.

Assessment criteria, satisfactory (1)

The students have partly reached the goals of the course. They have adequately completed the assignments of the course.

Assessment criteria, good (3)

The students have successfully reached the goals of the course. They have successfully completed the assignments and have applied learned information when completing the assignments.

Assessment criteria, excellent (5)

The students have reached the goals of the course in an excellent manner. They have completed the assignments of the course applying learned information with distinction.

Assessment criteria, approved/failed

The students have partly reached the goals of the course. They have adequately completed the assignments of the course.

Further information

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