Marketing EnglishLaajuus (3 ECTS)

Objective

The aim of the course is to acquire and consolidate specialist language skills within your chosen business option. In addition, on completion of the course you will have improved your command of vocabulary, professional terms and language commonly used in business and be equipped to assess and analyse specialist material.

By the end of the course the students will have developed their command of English for marketing purposes.

Content

This course will concentrate on developing your existing knowledge of English and business functions in marketing.

Essence of Marketing, Business Customers, Experience economy, Design Management, Branding, Promotion, Pricing, Distribution.

Qualifications

1 and 2 year compulsory courses

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.

Assessment criteria, approved/failed

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Further information

Kirjallisuus ja muu materiaali
Hannukainen et al. 2004. Big Deal - The Language of International Business. Helsinki. Edita Publishing Oy.
Opettajan hankkima muu materiaali.

Opiskelijan kuormittavuus

Lähiopetus 42 h / 28 h
(Verkko-opetus 14 h)
Itsenäinen opiskelu - 24 h
Harjoitukset - 17 h

Arvoinnin perusteet
Osallistuminen lähiopetukseen 40%, esitelmä 30%, kirjallinen tehtävä 30%