Marketing and PromotionLaajuus (3 ECTS)

Objective

After the course unit the student:
• understands the meaning and the regulations on advertising and marketing in music business.
• is familiar with essential marketing channels and scholarship systems in music business.
• can recognize his/her core competencies and learns how to brand his/her image and how to make a marketing plan.
• is familiar with different types of financing systems and budgeting.

Content

- Basics of advertising and marketing
- Core competencies and image brands
- Marketing channels
- Financing systems and budgeting
- Scholarship systems
- Business and marketing plans
- Ethics in music business

Assessment criteria, satisfactory (1)

The assessment is based on the student’s work during the course, his/her skills and knowledge at the completion of the course, and his/her ability to reach the set objectives.

Further information

Qualifications: the student has a good knowledge of marketing and promotion in music business.