Trends and Brand StrategiesLaajuus (7 ECTS)

Objective

Learning objectives:

During the study module the student explores trend forming and trend projects as well as building up product brands. The student will understand the meaning of trends for products. He/she understands the forming process of brand stategies for products and how to utilise them in product design process.

Content

Core content:

-defining brands, "branding"
-brand strategy, brand position, brand identity
-product identity and product image
-design and contents of a product
-trend forming, mega trends
-building up images
-acquiring customer information