Entrepreneurship and Business ActivitiesLaajuus (3 ECTS)

Objective

The objective of the course is for students to know key aspects relating to market mechanisms, client-focused entrepreneurship and business activities and innovative marketing.
The aim is to understand the factors that influence the success of business enterprises and other organisations and ensuring customer satisfaction in changing competitive conditions.
A further objective is for students to become enthusiastic about and encouraged to assume an entrepreneurial attitude towards work.

Content

Client needs, choices and market behaviour
Objectives and competitive means of marketing, such as quality and commercialisation of competence
Profitable business activities and networks
The financial process of a business enterprise
Internal entrepreneurship and entrepreneurial skills
Basics of the national economy and key legislation.

Qualifications

Prior completion of part of professional studies

Assessment criteria, satisfactory (1)

Active participation during the lectures, assignments and conference presentation done carefully.

Assessment criteria, good (3)

Proactive participation during the lectures, assignments done carefully and an innovative conference presentation.

Assessment criteria, excellent (5)

Proactive participation during the lectures, supporting others in learning. Assignments done carefully with references and background. Conference presentation innovative and easy to remember.

Assessment criteria, approved/failed

Active participation during the lectures, assignments and conference presentation done carefully.