Digital MarketingLaajuus (3 ECTS)

Objective

The student is familiar with different roles of digital marketing and can develop
these areas. The student can use relationship marketing tools and methods and can
plan and buy both digital as well as relationship marketing.

The student will be trained in teamwork skills, in ability to solve problems, in skills of critical thinking.

Content

• Planning digital marketing
• Lead management
• Customer service and customer retention
• Up-selling, re-selling and cross-selling
• Networks
• Production, buying and follow-up of digital marketing