Event Marketing and Co-operation with CompaniesLaajuus (5 ECTS)

Objective

On completion of the course, the student will understand the role of events as a tool for marketing and promotion. The student will be able to plan an event aimed at marketing and will know the means and importance of evaluating the results. The student will know the mechanisms of sponsorship and co-work from the points of view of both parties.

Content

- Brand and meaning of brands
- Sponsorship and co-operation from the producer’s point of view
- Sponsorship and co-operation from the point of view of the partner in co-operation
- Formulating agreement of co-operation
- Event as part of marketing-mix
- Forms of event
- Promotion
- Quotes

Assessment criteria, satisfactory (1)

The student understands event production as part of marketing and promotion. Students identify sponsorship and corporate partnerships based mechanisms. The student knows the basic mechanisms of sponsorship and business to business co-operation.

Assessment criteria, good (3)

The student is able to plan an event based marketing. Students are able to participate in the cultural sector as a professional business collaborations.

Assessment criteria, excellent (5)

The student can plan event marketing that suits well to client’s brand and also plan ways to measure the effect of the marketing results. The student can build business to business co-operation and can analyze co-work from the several parties’ points of view.