Brands and Marketing in the Apparel IndustryLaajuus (3 ECTS)

Objective

The student comprehend marketing as a comprehensive and customer oriented way of executing the business idea. The student is apple to utilize different ways and possibilities in the marketing in Apparel Industry. Marketing strategies, image based marketing, and the significance of the brands are understood.

Content

Using both theory and case studies, the student will understand the following terms: consumption and purchasing behaviour, competitive weapons, market segmentation and positioning, strategic planning, image marketing, and brand marketing.