Web Publishing and Online CampaignsLaajuus (5 ECTS)

Objective

The students will learn to about the multiplicity of digital media. They will also understand the importance of team work and their responsibilities as team members. At the end of the course, the students will be familiar with the stages of producing an online marketing campaign, and are able to design, prepare, test and publish an online marketing campaign.

The students will learn the basics of Internet programming, learn about the potential of various online technologies and will be able to apply them in practice. The students will learn to know the stages of an online publishing project and be able to work as part of a design team.

Content

- Online marketing concepts and types of online advertisemetn
- Online marketing process
- Challenges and potential of online marketing
- The stages of an online marketing campaign from definition and planning through implementation and testing to publication
- Web technologies
- Web publishing tools
- Web publishing standards and site design according to standards

Assessment criteria, satisfactory (1)

Student has command of core course content and programs used. Student passes the assignments. Student has participated actively in classes.

Assessment criteria, good (3)

In addition to the satisfatory level student has completed course assignments in time and with good quality.

Assessment criteria, excellent (5)

In addition to the good level student is able to apply the skills acquired and has completed course assignments with excellent quality.

Further information

The course will be taught in Finnish