Visual Marketing CommunicationsLaajuus (10 ECTS)

Objective

The students will understand the purpose of marketing communication and can apply this information in marketing communication design. The student will be able to use various methods to create new ideas and approaches and carry out campaigns in printed and electronic media. The students can argue the solutions they arrived at both to the group and the customer.

The students will understand the importance of packaging in product, media and shop advertising and can solve design problems also from a product perspective.

The students will learn about photography subcategories and opportunities and can produce high-quality photo solutions that can be used in production.

Content

- Purpose of marketing communication
- Creative thinking
- Process: assignment, design, presentation, approval and implementation
- Advertising approaches and design
- Roles and cooperation of customers, advertising agency and the media
- Electronic implementation of marketing communication
- Presentation content and techniques
- Name and logo of product or service
- Role of packaging to boost sales
- Role and opportunities of photos in communication
- Advertising photo: selection of topic, shooting and photo editing
- Basics of colour-managed studio photography

Assessment criteria, satisfactory (1)

Student
- participates classes in required extent
- completes given assignments acceptably
- understands core content of the course
- presents his/her assignments

Assessment criteria, good (3)

Student
- participates classes actively
- completes given assignments independently and showing self-direction
- returns assignments in time
- presents his/her assignments fluently and credibly
- has good command of course content and can apply it in his/her own work
- is able to search and acquire information independently
- is able to apply information in marketing communication design
- works fluently both independently and in groups
- knows the processes and means of marketing communication

Assessment criteria, excellent (5)

Student
- participates classes actively and showing self-direction
- completes given assignments independently showing creative problem solving
- returns assignments in time
- presents his/her assignments fluently and in visually interesting ways
- has command of marketing communication processes and means
- is able to apply course content in one's own work creatively
- is able to acquire and apply information independently
- is able to apply information in marketing communication design in interesting and insightful ways
- indicates professional identity development

Further information

The course will be taught in Finnish