Customer ResearchLaajuus (3 ECTS)

Objective

The student will learn to use data collection methods in customer research as well as to apply the user information when defining user demands steering markets. The student will recognize the possibilities for industrial design in market and customer-oriented productizing.

Content

-customer research methods
-customer satisfaction, customer preferences
-factors affecting purchase decisions
-changes in customer relations

Assessment criteria, satisfactory (1)

- The student is able to use methods of collecting customer information
- The student can interpret and apply the results of customer research