Strategic Design and Design LeadershipLaajuus (8 ECTS)

Objective

The student will explore design as competition parameter and as a part of strategic decision making process. He/she will learn to notice new product possibilities and understands the development process of new products. The student will acquire basic information about different areas of controlled business image and its importance to business operations, production array, graphic image, physical environment and when managing the entity formed by operation methods.

Content

-design as competition parameter and as a part of strategic decision making
-integrating design in business processes
-production array adequate to meet the business design strategy
-visual communication in business organizations

Assessment criteria, satisfactory (1)

- The student can describe the significance of industrial design as part of the company’s competitiveness and strategic planning
- The student is able to interpret and analyze the company’s design strategy and product portfolio