International Business CaseLaajuus (3 ECTS)

Objective

Upon course completion, the student will know how to assess situations; will understand how to apply marketing tools to organize & analyze key information; can better define opportunities & problems; identify & evaluate alternative courses of action; evaluate past deployed strategies and develop new ones; understand the decision making process, and understand the decision-making process in relation to Marketing Research; will understand the psychology of today’s advertising and the problems associated; and will know more about international corporate behaviour
-----
Upon course completion, the student will have problem solving skills; be able to write up a competent “white paper” or case study; will have a more active marketing terminology lexicon (learned in Introduction to Marketing); will be more practiced in presentation, search-and-find online research, and language in general

Content

Situational analysis; case studies; different companies’ marketing, management, and ethical behaviour; review and application in writing of terms, theory and tools learned in introductory course in marketing; cases from textbook used in introductory course; online options; material on how to analyze business cases and situations
-----
Experiential Marketing theory & cases project - teams present a part of this theory on how marketers connect their products to lifestyles through Think, Act, Relate, Feel, etc. campaigns; a critique of this approach (partly given in last semester’s introductory course); ethical considerations in business (theory, contemporary issues, cross-cultural perspectives); ethical analysis

Qualifications

Introduction to Marketing

Further information

Lectures & Presentations
Review of cases, analysis material and tools
Team work