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Entrepreneurship in the Media Industry (5 ECTS)

Code: KM00BK92-3023

General information

Enrollment: 01.04.2019 - 01.09.2019; Registration for the implementation has ended.

Timing: 21.10.2019 - 02.12.2019; Implementation has ended.

Number of ECTS credits allocated: 5 ECTS

Mode of delivery: On-campus

Campus: Hämeentie 135 D

Teaching languages: Finnish

Seats: 0 - 40

Degree programmes: Media Communication

Teachers: Sami Huohvanainen

Teacher in charge: Sami Huohvanainen

Course: KM00BK92

No reservations found for implementation KM00BK92-3023!

Learning outcomes

Students know the principles of setting up a media business. Students can assess the viability of their business idea. Students are familiar with client acquisition methods in the media industry. They know the basics of financial management and the taxation practices in a media business. Students know the principles of accounting. Students can take care of the external communication and marketing of their business in correct Finnish.

Content

- Steps of setting up a business
- Business types and business idea
- Business requirements
- Client relations
- Fundamentals of financial management of a company
- Work in the media field
- Basics of accounting
- Public relations and marketing

Teaching methods

Lectures
Online study material
Online exam
Assignments
Group assignments

Learning materials and recommended literature

Viitala, R. & Jylhä, E. (2013). Liiketoimintaosaaminen: Menestyvän yritystoiminnan perusta (6. uud. p.). Helsinki: Edita.
Holopainen, T. (2016). Yrityksen perustamisopas: Käytännön perustamistoimet (25. uudistettu painos.). [Espoo]: Asiatieto Oy.

Alternative completion methods of implementation

Luentopoissaolot sovittava korvattavaksi opettajan kanssa.

Internship and working life connections

Journalistiliitto - mediakunta
Helsingin yrittäjät

Student workload

Opiskelijan työ yhteensä 135 h, sis:
Orientaatiotehtävä 10 h
Kontaktiopetus 35 h
Ryhmätyöskentely 35 h
Yksilötehtävät (mm. vars. liiketoimintasuunnitelma) 32h
Muut oppimistehtävät 17h
Muu 6h

Content scheduling

Tarkemmat luentotiedot lukkarissa ja toteutuksen työtilassa.

Assessment methods and criteria

Jatkuva arviointi, sis. tuntiaktiivisuus
Oppimistehtävät
Itsearviointi

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Attendance in classes. Assignments completed. Some parts of the assignments need improvement.

Assessment criteria, good (3)

Active participation in classes. Assignments completed to a good standard.
Ability to apply the learned knowledge.

Assessment criteria, excellent (5)

Active participation in classes. Ability to apply the learned knowledge and to reflect on it. Development driven approach to coursework. Generation of new knowledge to contribute to the class.

Assessment criteria, approved/failed