Digital Marketing Production MethodsLaajuus (5 ECTS)
Course unit code: KM00DS83
General information
- Credits
- 5 ECTS
- Teaching language
- Finnish
Objective
Students are familiar with the most common channels of digital marketing and their specific features, and are able to use social media tools in marketing. The student understands the benefits of targeted advertising and is able to utilize the information in his / her design work. The student knows the possibilities of measurement and monitoring in digital marketing channels
Content
During the course, the student will produce a digital marketing campaign that will produce advertisements in a wide variety of digital advertising environments.
Qualifications
Graphic Design Basics Management
Assessment criteria, satisfactory (1)
Participation in classes. Assignments completed. Performance needs improvement.
Assessment criteria, good (3)
Active participation in classes. Ability to apply the learned knowledge. Performance meets expectations.
Assessment criteria, excellent (5)
Active participation in classes. Ability to apply the learned knowledge independently. Performance exceeds expectations.
Assessment criteria, approved/failed
Participation in classes. Assignments completed. Performance needs improvement.