Event Identity DesignLaajuus (5 ECTS)

Objective

Students know the principles of identity creation and deepen their skills in event identity design. They understand the role of event identity as part of the image and operational objectives of a company or community. Students explore new means of expression and they are able to create identity solutions that are suitable for the purpose and nature of the event.

Content

- Event identity as part of corporate or community image
- Event identity in marketing
- Visual elements of identity
- Implications of the nature of event on design
- Advanced means of expression

Assessment criteria, satisfactory (1)

Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- understands the core content of the course

Assessment criteria, good (3)

Student
- actively participates in class
- completes assignments independently and shows initiative
- completes assignments on time
- masters the content of the course and applies the learned knowledge in his or her work
- is capable of independent information retrieval
- understands the role of event image as part of the company or community

Assessment criteria, excellent (5)

Student
- actively participates in class and shows self-directedness
- completes assignments independently and demonstrates initiative and creative problem solving skills
- completes the assignments on time
- can apply the learned knowledge in his or her work in an original way
- understands the role of event image as part of the company or community image
- explores new means of expression and is able to produce solutions that are appropriate for the purpose and nature of the event
- demonstrates progress in developing a professional identity