Content ManagementLaajuus (5 ECTS)

Objective

Tiedolliset oppimistulokset (ydinaines ja -osaaminen)
Student knows the meaning of content management and recognizes its different definitions, uses and phases. He has a good grasp of the tools and methods available and he appreciates the careful path of customer-content-evaluation-improvement process and can compare it with the technological aspects of content management.

Taidolliset oppimistulokset (ydinaines ja -osaaminen)
Student can initiate a content management process and use its different elements to achieve good content management results. He knows how to use marketing research for an effective process. He knows how to make the connection between physical and digital content.

Content

Sisältö (ydinaines ja -osaaminen)

Management of physical content
- Consumer experience
- Marketing Research
- Consumer value proposition
- Usability development
- Conceptualisation
- Concept testing
Management of digital content.
- Information-, user-, system-, technology-, organation- and process aspects
- Goals and objectives of content management

Sisältö (täydentävä ja erityisosaaminen)
- Marketing research methods in digital contents and software business

Qualifications

Bachelor´s degree

Further information

Lectures, reports, case studies, application exercises